The P310 has a slim and wide form factor and measures 8.5mm in thickness. The phone resembles a credit card and features a 2 megapixel camera, music player and video player, has 80 MB embedded memory and an external memory slot. It also offers Bluetooth connectivity has a large 1.9" 262K QVGA color screen and features a new touch sensor soft key. An included case provides extended battery life to power the P310.
Kitae Lee, president of the Telecommunication Business atSamsung Electronics, said "Samsung's new Card Phone II is loaded with the latest multimedia features with a unique iconic design. Its mini compact size with essential multimedia features meets our highest standard of quality." He adds, "Samsung mobiles have come a long way in mobile design and technology. We will strive to deliver the right balance of cutting-edge technology and superiorly designed mobiles to the market," added Kitae Lee.
The SGH-P310 will be launched to the European market in late September, followed by the Southeast Asian market in October.